Paul Rand: The Art of Design
Branding / Art Direction / Styling / Editorial / Web / Advertisement
September — 2018

Few artists can revolutionize an approach to an art form, but Paul Rand did just that when he began designing graphics in the 1930s. From his early advertisements to iconic logos, Rand produced a graphic design style that would inspire and influence the postwar design ideology. Wright presented over 300 works at auction from Paul Rand’s collection ranging from never before seen paintings and graphics to his personal collection of fine art and design that served as inspiration throughout his pioneering career.

It was a rare and unbelievably amazing opportunity to work with the personal belongings of one of my design heroes. It provided insight into how he viewed the things around him as well as his designs. 

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This piece was included in the 2018 STA 100, which recognizes the best examples of
typographic excellence produced every year.



CREATIVE DIRECTOR  Jennifer Mahanay
PHOTOGRAPHER  Devin Ehrenfried
PHOTOGRAPHER  Evan Stone






Mark