Masterworks of American Craft
Branding / Art Direction / Editorial / Motion
November — 2019
The first co-branded auction between Wright and Rago, Masterworks of American Craft was a new auction venue which celebrated the finest work from American makers. From George Ohr to Wendell Castle, this sale featured over 100 years of extraordinary craftsmanship of American creative production. Premier works by George Nakashima, Paul Evans and John Risley were featured alongside significant and unique sculptures by Robert Arneson, Harry Bertoia, Viola Frey, and Peter Voulkos.
The commitment to showcasing the impeccable craftsmanship in this sale extended to every detail, including the careful selection of typography. The Grand Slang typeface, skillfully designed by Nikolas Wrobel, emerged as the perfect complement to the auction's identity. Drawing inspiration from mid-century American calligraphy, this distinct typeface seamlessly merged grotesque and serif letterforms, harmoniously blending tradition and modernity. The sleek aesthetic of the catalog was enhanced by the inclusion of scholarly texts, artist quotes, and alluring details, creating a captivating visual narrative that transcended the mere listing of lots.
↗ VIEW THE FULL CATALOG
This piece was included in the 2020 STA 100, which recognizes the best examples of
typographic excellence produced every year.
CREATIVE DIRECTOR Jennifer Mahanay
PHOTOGRAPHER Lynnette Mager Wynn
PHOTOGRAPHER Devin Ehrenfried
PHOTOGRAPHER Evan Stone
PHOTOGRAPHER Jacob Watts
The commitment to showcasing the impeccable craftsmanship in this sale extended to every detail, including the careful selection of typography. The Grand Slang typeface, skillfully designed by Nikolas Wrobel, emerged as the perfect complement to the auction's identity. Drawing inspiration from mid-century American calligraphy, this distinct typeface seamlessly merged grotesque and serif letterforms, harmoniously blending tradition and modernity. The sleek aesthetic of the catalog was enhanced by the inclusion of scholarly texts, artist quotes, and alluring details, creating a captivating visual narrative that transcended the mere listing of lots.
↗ VIEW THE FULL CATALOG
This piece was included in the 2020 STA 100, which recognizes the best examples of
typographic excellence produced every year.
CREATIVE DIRECTOR Jennifer Mahanay
PHOTOGRAPHER Lynnette Mager Wynn
PHOTOGRAPHER Devin Ehrenfried
PHOTOGRAPHER Evan Stone
PHOTOGRAPHER Jacob Watts
