Masterworks of American Craft
Branding / Art Direction / Editorial / Motion
November — 2019
The first co-branded auction between Wright and Rago, Masterworks of American Craft was a new auction venue which celebrated the finest work from American makers. From George Ohr to Wendell Castle, this sale featured over 100 years of extraordinary craftsmanship of American creative production. Premier works by George Nakashima, Paul Evans and John Risley were featured alongside significant and unique sculptures by Robert Arneson, Harry Bertoia, Viola Frey, and Peter Voulkos.
To reflect the fine craftsmanship in this sale, great care and thoughtfulness was put into the typography selected for it. The Grand Slang typeface by Nikolas Wrobel perfectly fit this auction’s identity. Inspired by mid-century American calligraphy, the letterforms merge grotesques with serifs and contribute to the catalog’s sleek aesthetic. Scholarly texts and artist quotes also appear in the layouts alongside the lots in addition to sexy details.
↗ VIEW THE FULL CATALOG
This piece was included in the 2020 STA 100, which recognizes the best examples of
typographic excellence produced every year.
CREATIVE DIRECTOR Jennifer Mahanay
PHOTOGRAPHER Lynnette Mager Wynn
PHOTOGRAPHER Devin Ehrenfried
PHOTOGRAPHER Evan Stone
PHOTOGRAPHER Jacob Watts
To reflect the fine craftsmanship in this sale, great care and thoughtfulness was put into the typography selected for it. The Grand Slang typeface by Nikolas Wrobel perfectly fit this auction’s identity. Inspired by mid-century American calligraphy, the letterforms merge grotesques with serifs and contribute to the catalog’s sleek aesthetic. Scholarly texts and artist quotes also appear in the layouts alongside the lots in addition to sexy details.
↗ VIEW THE FULL CATALOG
This piece was included in the 2020 STA 100, which recognizes the best examples of
typographic excellence produced every year.
CREATIVE DIRECTOR Jennifer Mahanay
PHOTOGRAPHER Lynnette Mager Wynn
PHOTOGRAPHER Devin Ehrenfried
PHOTOGRAPHER Evan Stone
PHOTOGRAPHER Jacob Watts
