Dieter Rams
Branding / Art Direction / Styling / Web
July — 2018

Dieter Rams is one of the most influential industrial designers of the 20th century, known for his dedication to precise and orderly design. His design ethos was one of radical functionality and simplicity. Rams's user-friendly approach and minimalist aesthetic continues to influence designers today and he has had an immeasurable impact on the visual language of everyday objects.

When Wright presented Dieter Rams at auction it was an online-only sale that featured over 130 works by the influential designer and his colleagues. Animated styleshots were used to promote the auction and demonstrate the functionality and timelessness of Ram’s designs while an information page featured Rams’s most iconic products and his famous ten principles for good design.

PHOTOGRAPHER  Devin Ehrenfried